Expert On: Leasing and Resident Retention

About Toni Blake:
Toni Blake began her career in 1978 as a leasing agent and worked her way to a nationally recognized Speaker & Author with a drive for excellence, innovation, and high performance. By 1990, she was appearing at Multifamily Housing’s largest conferences, including MultiHousing World and the Sales and Marketing Magic’s Brainstorming Session.

Toni was selected by the National Apartment Association as one of the industry’s “Marketing Gurus” and is recognized for her industry research and innovative concepts in customer service, sales, and marketing. Toni was honored at the very first Sales & Marketing Magic’s “People’s Choice Awards”. She was presented the Awards for Educational Excellence and Imagination and Innovation. She is the president of Toni Blake Productions and partner of ACT Education Systems - a national Multifamily Housing quarterly training program. Toni is also the CEO and inventor of the newest idea in apartment marketing - New Home Essence, Inc.

Toni’s syndicated column, “Tips from Toni”, established in 1982 is published in more than 30 trade publications across the country and she is the co-author of “How to Excel in Leasing” distributed by the National Home Builder’s Multifamily Council.

Toni has entertained and inspired audiences for more than 18 years with her “laugh while you learn” philosophy. Her performance style is unique, with a combination of education and comedy. In 1992, Toni began her career in Standup Comedy and has appeared at many of the country’s popular comedy clubs, including Denver’s famed Comedy Works and Seattle’s Comedy Underground. Toni’s industry comedy makes her a favorite Keynote Speaker and MC for dinner meetings and awards programs around the country. If you have never been to one of her programs - mark your calendars and buckle your seatbelt for a time of renewal, revival, restoration, and rejuvenation with Toni Blake.

Topic Descriptions

EXTREME Leasing
This seminar is designed to take your leasing to Extremes with new millennium marketing strategies, innovative ideas and the latest techniques. Learn how to increase the effectiveness of your advertising dollar by re-engineering your sales leads and build your database for your future residents. Stay ahead of your competition with the most current resources, case studies, statistics, samples and examples power packed into a ready to implement manual.

EXTREME Resident Retention
Great customer service begins by building a service oriented Team! Come and Learn Toni’s secrets for getting your people charged without spending cash (including her popular “Get Out Of Jail FREE” Card). She will show you how to motivate people from the inside out with HEART marketing. This program will outline the industries most successful strategies for EXTREME resident retention for the new millennium.

Signed, Sealed & Devoted
The Suppliers Seminar for Successful Marketing to Residential Property Managers.

Other Topics Offered

Marketing Strategies/Staying Ahead of the Game

Staff Motivation/Keeping Everyone UP!

Innovative Product Marketing/Merchandising Trends

Management Plan/Quarterly Implementation of Goals

Personal Plan/Developing Personal Goals

Building a Client Database for Follow UP Procedures

Telephone Conversions/Call=Appointment=Lease

Leasing Concepts for the Customers of 2000/Trends, Innovations & Updates

Demonstration Techniques/Product Enthusiasm

Increase Closing/ 2000’s Newest Closing Tools

Future Residents/Capturing the Market Share

Customer Service/Resident Communication Tools For Better Service

Negotiations/How to let others have YOUR way!

Dealing with Difficult People

Maximizing Human Resources/You are the Miracle you have been waiting for!

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