Expert
On: Individual & Team Performance andLeadership
About
Terri Norvell:
Terri
is a nationally recognized multifamily consultant, published
author, inspirational workshop leader and speaker specializing
in personal productivity and team performance. Her programs
focus on developing the mental skills, knowledge and motivation
of individuals to achieve greater results.
Terri
is President of a national marketing and management consulting
firm specializing in multi-family new construction, property
repositioning and team performance. Creative, effective and
goal oriented describe Terri’s approach to strategic
marketing. She provides fresh ideas or “keys”
to unlock the challenges in a changing marketplace. Terri
also offers workshop facilitation for team development, and
individual performance enhancement. Clients call upon her
to jump-start property teams, enhance marketing systems and
develop individuals’ skills with one-on-one coaching.
Terri
has held diverse and increasingly accountable positions related
to business development, management, marketing,communications
and operations for more than 20 years. She is a decisive leader
who integrates her analytical knowledge and innovative techniques
to achieve world-class results. A highly-driven individual,
she brings an energetic approach to every client, using her
strong inter-personal skills too create partnerships and produce
results. Her experience includes: Executive for Maxim Property
Management (a leading $1.2 B West Coast development and management
firm), GM/VP of a $8M temporary housing company, and marketing
with Fortune 50 companies (Frito-Lay, Southland Corp). She
is a national speaker and published author for the real estate
industries.
Specific
Accomplishments include: |
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Establishment
of a new business entity in the interim/relocation, growing
to a staff of 24, with $8M revenue in the first year of operations. |
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Provided
marketing, sales and team leadership for a $1.2B portfolio of
multi-family (13,000 units) and commercial (3.5M feet) properties
throughout the west coast. |
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Developed
a strategic marketing and design for new multi-family construction,
through successful lease-up of new properties with a combined
value of over $900M. |
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Creation
of a marketing and advertising division with annual media placement
of $1.6M and sales/management training of 510 hours/year. |
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Elevated
the Temporary Housing business to an average 500 occupied units
per month with a 20-25% margin. |
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Implemented
a Management By Objective program for 550 employees, which increased
efficiency and promoted timely accomplishment of company goals. |
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Conceptualized
and facilitated an annual three-day, off-site Leadership Conference
to enhance and elevate management and leadership skills for
90 managers. |
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Repositioned
The Fillmore Center, the largest redevelopment project in the
U.S. in 1989, encompassing 1113 apartments, 35K sq. ft. Athletic
Club and 75K sq. ft. of retail space. |
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Establishment
of Marketing and Sales Standards including consistent advertising
systems, training procedures, 12-month Resident Retention Program
and property image updates, resulting in average occupancy of
97%. |
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Experienced
national speaker (MHW, S&MM Brainstorming, Trends, Trade
Associations) in the areas of business development, positioning,
customer satisfaction, sales and marketing. |
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Published
author for the Journal of Property Management, Sales & Marketing
Magic, Apartment News, Exclusive Temporary Housing and numerous
Associations. |
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Provide
a Leadership Role in numerous community and national trade organizations. |
Topic Descriptions
Personal Leadership: How To Excel & Stand-Out
In Your Position
Participants
Professionals within the multi-family industry. This is a
personal development workshop that is effective for anyone
wanting to increase his or her property management career
success today, and learn how to excel in the future. Ideal
for participants who want to be the employee that companies
want to keep!
Program
This program will include a comprehensive process, along with
tips and strategies to ensure a successful and rewarding career.
The focus is on win-win. When you know what is important to
you and know how to increase your “value”, the
company also receives increased value from your contributions
to their business. The workshop will reinforce knowing yourself
and identifying what you want in your position, including
a “how to” process for conducting a Personal Success
Audit. We will explore methods to specifically increase your
impact on company results from where you are today, and into
the future. This is a dynamic and interactive “workshop”
that will have you thinking about your career in a whole different
light.
Recruit,
Motivate & Lead Your Team To Success |
Participants
|
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Professionals
in the real estate industry who want to develop a system for
working with and developing a loyal team |
Program Objectives |
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Introduce
ideas for enhancing or developing a new system for hiring, motivating
and leading a team to achieve aggressive goals |
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Enable
easy use of the information, so participants can incorporate
the ideas now |
Repositioning and New Construction
What’s
Hot & What’s Not!
Participants |
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Attendees
of this session include Management and Marketing/Sales professionals |
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Program Objectives |
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Increase
marketing results through strategies that work best –
nationally, regionally and locally |
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Provide
tools to effectively create a unique or fresh image |
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Inspire
the team to think “out of the box” in sales &
marketing |
How To Create More Traffic & Close It When It Arrives!
Participants
|
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Attendees
of this session range from management to the marketing and sales
team |
|
Program Objectives |
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Personal
development and increased “selling” skills of the
Leasing Team |
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Increase
traffic to the property through effective marketing |
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Expose
the team to new ideas and approaches in sales & marketing |
The Power of Property Identity…Branding!
Participants
|
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Professionals
within the multi-family industry who are responsible for image
creation and implementation within the company and/or property |
| Program
Objectives |
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Create a distinct “personality” or image for the
property/company |
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Expose
the Team to branding strategies and techniques |
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Increase marketing effectiveness and NOI results |
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Customer Service Workshop
Participants
|
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Attendees
of this session include members interested in developing a comprehensive
Customer Satisfaction program |
| Program
Objectives |
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Increase
awareness and focus on the importance of customer service and
customer satisfaction |
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Expose
the team to new ideas and approaches to increase interaction
with residents |
Conference:
Climbing to the Top of the Mountain!
Participants |
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Company
team members will meet to plan and develop a stronger business
organization…”Grow to the next level!” |
Program
Objectives |
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Strengthen
the team inter-relations (team building) to accomplish results
efficiently and effectively throughout the company |
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Develop
leadership skills and awareness of personal effectiveness, i.e.
looking at oneself as self-employed within the company, through
exposing the managers to new ideas and approaches to management |
Strategic
Planning Meeting
Participants
|
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Company
team members responsible for creation and implementation of
the company/division/department business strategy |
Program
Objectives |
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Get
the team to feel “closer, clearer, comfortable and committed”
in working together |
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Define
a desired vision and focus for the organization |
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Enjoy
the learning/planning experience and be motivated to incorporate
the information into daily actions and management style |
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Incorporate
Fun as well as Profitability into the equation |
The
Confidence to Excel
“Applying Your Internal Power”
Increasing
your personal power will enable you and your team to achieve
extraordinary results. This workshop teaches individuals
how to use the power of their minds and take action to overcome
limiting barriers. You will identify those barriers and
break through the most limiting fear or belief that holds
you back. You will experience the power of mental focus
to break through a symbolic wooded board with your bare
hands. Each participant will learn to harness their personal
power to break through individual and business challenges.
Expect to take away the ability to:
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Overcome
fears of beliefs that are impeding your top performance |
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Turn
the power of mental focus into measurable results |
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Gain
trust in yourself and your decision making |
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Achieve
your goals with 100% focus |
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Use
the “I’ll handle it” mental model |
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Apply
the four-step “Success Cycle” |
…all
to become a more effective leader!
Window
of Opportunity…The Power of Focus
We
have all heard the statement “you are what you think
about.” Your performance and results can skyrocket with
this seemly simple thought! Here are the latest facts.
Sport
Physicians have predicted that athletes have reached the limit
of their physical capacity to excel. The next level of athletic
performance will be reached by tapping into and using the
power of the mind by mentally focusing on the ideal shot or
ideal run - not practicing on the playing field. Recent tests
have shown that by consciously focusing on thoughts of perfect
shots, believing they are possible and visualizing the action
in their heads,
outstanding performances resulted. Athletes were able to access
personal potential that was previously untapped, and this
potential is anticipated as unlimited.
Heightened performance is also available to each of us by
becoming conscious of what we think about. Here’s the
relationship: Thoughts – Beliefs – Action –
Results. When we focus our thoughts, we take personal responsibility
to create whatever we want to achieve. Michael Jordan’s
success is a testament to his power of mental focus and as
Thomas Edison put it, “Whatever your mind can conceive
and believe, you can achieve.” And, when Isaac Newton
was asked how h discovered gravity, he replied, “By
thinking about it all of the time.”
Your
Window
A fun way to experience the ‘power of focus’ in
action is to hold your arm out to your side, and visualize
your arm as a fire hose. Visualize a stream of high-pressured
water blasting out the end at your hand. Now have an associate
or friend try to push it down. If you are really focused on
being like that fire hose, they will not be able to!
So
what are you thinking about right now? What are your thoughts
about the day ahead? If you are worrying about the problems
and the possibility of failure, then that is what you will
get. If you concentrate on your goals and the possibility
of success, you will find satisfaction and a successful life.
Our thoughts are the driving power that propels our lives.
Stellar performance and accomplishments only require our thoughtful,
mental practice. Wow! What do you choose to think about?
Window
of Opportunity…Transfer Fear into Power
“Fear
is being very close to truth and frightened to look at it.
The other side of fear is insight.” Betty Bethards
Fear
is a block. It holds us back from trusting ourselves, causes
worry, makes or bodies tense, and fear masquerades as the
need to control. We each have fears about concerns that zap
our energy. When we are afraid of anything, we are acknowledging
its power to hurt us. Fear appears real for each of us…but
only in our minds. What
is F.E.A.R? It is False Evidence Appearing Real. It’s
an illusion when we believe that something is real but it
isn’t.
We’ve
heard many times that anything feared must be faced in order
for it to go away. This is how we ‘face our fears’
and turn them into power for our confidence and growth. I
look at fear or discomfort as an indicator, a sign, that I
need to handle something, change a belief, or choose a different
interpretation.
Let’s
take the example of children who mistake harmless things,
like a shadow of a toy in the night, for horrible monsters.
Some have the courage to turn on the light and take a look.
Others have the courage to cry out for help. But those who
choose to hide under the covers, afraid to even breathe, are
in the worse position of all. They are prisoners of their
own imaginations. When we grow older it’s not so easy
to hide under the covers. Instead, we learn to hide from our
fears in other ways. We believe that denial will make them
go away. Awareness
of our fears is the first step in breaking out of the pattern
of worry and control. This
insightful workshop will provide you with a four-step process
to facing your fears and reclaiming power.
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