Michelle Ellsworth

Expert On: Conflict Resolution, Customer Service, Fair Housing, Hiring, Leadership Skills, Leasing Skills, Marketing, Performance, Personal Awareness, Safety in the Workplace, Team Building, and Time Management

 

About Michelle Ellsworth:
Michelle Ellsworth is a classroom trainer and motivational instructor who is sought out as a topic and keynote speaker for major corporations and national organizations.

Michelle’s training and speaking career spans 15 years and includes content design and delivery, management, and staff development for major national corporations such as; Security Capital Group, Insignia, and Camden Property Trust. She has also facilitated programs for educational institutions as well as national and local apartment associations across the country. Michelle is a five-time speaker and facilitator for the Sales and Marketing Magic Brainstorming Conference.

Technology in Training at the 2000 Multi-Housing World Conference. Her motivational delivery and experiential style is described as energetic, engaging, upbeat, knowledgeable, and informative. She appeals to audiences large and small and at all levels within an organization.

Often with an inspirational flavor, Michelle moves her audiences to challenge past limitations, create winning visions, reach for higher goals, and succeed at the art of living a successful and fulfilling personal and professional life.

Michelle Ellsworth is founder of e-Training Solutions, which offers electronic education such as CD-ROM training programs and experiential workshops.

WORKSHOP DESCRIPTIONS

Fair Housing 2000
Target Audience: All property management employees
Time Frame:
8 hours or 2 sessions of 4 hours

Class Size:
Maximum of 50 participants

Participants gain practical knowledge about the fair housing law and how it impacts them in their daily work.

Upon completion of this module, participants will be able to:

List all “protected” groups under the federal fair housing law
Define who is included in each of these groups
Demonstrate how attitudes, biases and assumptions toward customers impact the level of service they receive
Identify the behaviors associated with discrimination toward customer


Hazard Communications, Your Right to Know
Participants: All property management employees
Time Frame: 4 hours
Class Size: Maximum of 50 participants

This program was developed in conjunction with OSHA standards and addresses the five primary steps to compliance.

Upon completion of this module, participants will be able to:

Discuss the purpose of OSHA Hazardous Communication Standard
List the 5 main areas covered by the HAZCOM standard
Discuss who is responsible for providing product safety information regarding hazardous chemicals
Define chemical hazards and labeling requirements
Discuss the importance of reading the MSDS and labeling instructions
Describe information contained on the MSDS
Define differences between health hazards and physical hazards
Recognize physical properties of chemicals and describe safe handling of chemicals
Reference the Camden HAZCOM Program
Locate the MSDS book's and chemical inventory list at their particular property
Determine what safety precautions should be used when handling chemicals on-site 


Safety in the Workplace
Participants: All property management employees
Time Frame: 4 hours
Class Size: Maximum of 50 participants

This program informs employees of practices, methods and requirements that promote safety in the workplace. Upon completion of this module, participants will be able to:

Describe situations where injuries could occur
List ten ways to prevent an accident
List six pieces of Personal Protective Equipment and describe when they should be used
Identify and report potential hazards
Explain three ways to prevent electrocution
Discuss safety precautions when working with ladders
Explain three ways to prevent a back injury
Explain five ways to prevent Repetitive Strain Injury
List housekeeping tips that aid in the prevention of accidents
Discuss causes and prevention techniques for slips, trips, and falls


Unsettling Settlements and Building a Strong Defense
Participants: All property management employees
Time Frame: 8 hours or 2-4 hour sessions
Class Size: Maximum of 20 participants.

This program introduces employees Risk Management as it relates to the multi-housing industry.

Module Highlights:

What is Liability?
Misrepresentation
Reporting Crimes
Key Control
Service Requests
Inspections
Unsettling Settlements and Building a Strong Defense

Personal Awareness
Participants: Open to all employees
Time Frame: 4 hours
Class Size: Maximum of 15 participants

Upon completion of this module, participants will be able to:

Identify the most common types of crime in the workplace
List the five steps of an assault
Develop codes and signals to be used by the on-site team for precautionary purposes against suspicious persons
Identify potential areas of danger in the workplace
Develop a personal plan of escape to use, if confronted by an attacker
Demonstrate 5 self-defense techniques


Customer Service Excellence
Participants: All property management employees
Time Frame: 8 hours or 2 - 4 hour sessions
Class Size: Maximum of 25 participants

No matter what you do in your company, your job title is "Problem-Solver" and your job function is "Customer Satisfaction." This course provides practice for specific "how-to's" with regard to providing excellent customer service.

Upon completion of this module, participants will be able to:

Define customer groups
Identify characteristics of customer service providers
Explain customer expectations
List the 5 Service Excellence Principles
Apply the 5 Service Excellence Principles to each job classification
Identify and demonstrate the steps of the Service Recovery Process


Managing Time for Maximum Productivit
y
Participants: All Property Managers, Maintenance Supervisors, Assistant Managers, Assistant Maintenance, Leasing Consultants, and District Managers
Time Frame: 4 hours
Class Size: Maximum of 25 participants.

This program focuses on streamlining work efforts so that time can be utilized more productively. Upon completion of this module, participants will be able to:

Create and use a time log
Create an effective task list
Identify four time-wasters
List six time-saving, organizational techniques
List three steps to effective planning

High Performance Telephone Sales
Participants: All on-site office personnel and District Managers
Time Frame: 4 hours
Class Size: Maximum of 25 participants

The key to telephone success is identifying the customer's needs and demonstrating your product and services can meet those needs. This course focuses on a powerful and effective sales approach on the telephone.

Upon completion of this module, participants will be able to:

Identify a high performance sales approach on the telephone
Use probing, prompting and paraphrasing techniques to increase the conversion from telephone traffic to walk-in traffic
Identify the callers needs and demonstrate they can fill those needs
Increase the number of lease applicants through follow-up calls


High Performance Selling
Participants: All on-site office personnel and District Managers
Time Frame: 2 day or 4 - 4 hour sessions
Class Size: Maximum of 20 participants

This two-day program offers high performance skills, practical knowledge, and hands-on training on the sales process.

Upon completion of this module, participants will be able to:

Identify the qualities of the leasing professional
List customer the expectations
Recognize the importance of first impression
Interview a prospect using need-identifying questions
Use probing, prompting and paraphrasing to identify the customer’s wants and needs
Translate apartment features into prospect benefits while demonstrating and validating their product and services
Identify skills that result in a professional demonstration of the apartment
Demonstrate techniques to overcome customer resistance
Justify price and emphasize value of their product and services
Use techniques discussed in class to negotiate objectives
Demonstrate five proven closing methods
Demonstrate steps to follow-up on prospects


Market Research & Strategic Planni
ng
Participants: All Property Managers and District Managers
Time Frame: 1 1/2 day or 3 - 4 hour sessions
Class Size: Maximum of 15 participants
Prerequisite: Pre-course reading assignment to be delivered one week prior to class

The purpose of this course is to offer the participant a clear understanding of market research. It will also give the participant a format to research, prepare and write a marketing plan.

Upon completion of this module, participants will be able to:

Define and discuss the importance of “Proactive Marketing”
Identify the four functions of marketing
Differentiate between "proactive" and "reactive" marketing
Define the current situation, step 1 in the market research process
Determine the research tools needed, step 2 in the market research process
Analyze the data gathered and draw conclusions form the data, step 3 in the market research process
Using a case study, practice articulating marketing problems and writing clear objectives to resolve the marketing problems
Using a case study, practice the three steps in the market research process
Using a case study, list action items and anticipated results.


Marketing Methods
Participants: All Leasing Consultants, Assistant Managers, Property Managers and District Managers
Time Frame: 1 full day or 2 - 4 hour sessions
Class Size: Maximum of 15 participants

The purpose of this course is to offer the participant a clear understanding of marketing fundamentals and examine marketing methods.

Upon completion of this module, participants will be able to:

Define and discuss the importance of "Proactive Marketing"
Identify the Five "P's" of Marketing
Identify their product "niche" I the market
Differentiate direct and indirect marketing techniques
Practice marketing calls
Discuss trends and cycles
Demonstrate one of the four marketing methods discussed in class
List ten important marketing secrets
Brainstorm for ideas

Behavioral Interviewing
Participants: All Property Managers, Lead Maintenance Technicians, Maintenance Supervisors, District Managers and Corporate Employees responsible for recruiting and interviewing
Time Frame: 4 hours
Class Size: Maximum of 20 participants

Upon completion of this workshop, participants will be able to:

Identify 10 methods or sources for recruiting the best employees
Identify appropriate & non-appropriate wording in creating advertisements for recruiting
Review the hiring process
Identify effective questioning methods
Recognize discriminatory questions
List the seven steps to the interview
Review methods for evaluating and selecting of the candidate


Performance Management Using FAST Feedback
Participants: All Property Managers, Lead Maintenance Technicians, Maintenance Supervisors, District Managers and Corporate Employees responsible for recruiting and interviewing
Time Frame: 4 hours
Class Size: Maximum of 15 participants.

Upon completion of this module, participants will be able to:

Define performance management
Articulate the purpose of performance management
Demonstrate the FAST Feedback Process
Identify the seven steps of the performance review
Recognize five pitfalls to accurate reviews
Review the guidelines for conducting lawful reviews


Accepting a Management Role: Leadership Skills

Being an effective manager or supervisor means feeling comfortable in your role as a leader and confident you can implement well-defined goals for employees. Often managers or supervisors are in their roles because of technical expertise, without having learned basic concepts of being an effective leader. This workshop teaches:

The difference between "control" management and true leadership
The essential leadership attributes of successful managers
How to transition from being an individual contributor to leader

AUDIENCE
This workshop is designed for managers and supervisors who want to learn (or need a refresher) about critical leadership skills so they can do a better job leading others, whether their leadership role is formal or informal.

OBJECTIVES
As a result of this workshop, participants will:

Understand the difference between "control" management and real leadership
Feel more comfortable with their roles as managers
Put into practice various aspects of leadership attributes
Utilize their time more efficiently through time management strategies


Recruiting and Hiring a High Performance Team
Managers and supervisors often need to interview and hire candidates without knowing how to screen resumes, conduct behavioral interviewing, or the legal implications of the hiring process. This workshop shows how to:

Establish specific hiring criteria and use it to screen applicants
Determine whether an individual is the best fit for a work group
Turn down unsuccessful candidates and sell the company to those who are offered a position


AUDIENCE
Managers who want to do a better job of locating, screening, interviewing and selecting new employees who can have the greatest impact on their work group's productivity and cohesiveness.

OBJECTIVES
As a result of this workshop, participants will be able to:

Establish hiring criteria for open positions in their departments
Locate qualified candidates and analyze resumes
Conduct behavior-based interviews
Evaluate and select candidates using a systematic approach


Roles and Responsibilities: Delegation Techniques

Employees are more productive when their roles and responsibilities are clearly defined. Managers and supervisors need effective delegation skills so their employees can be clear what is expected of them and how much authority they have to carry out any delegated tasks. In this workshop managers learn how to:

Clarify an employee's appropriate role and responsibility
Determine when it is better to delegate a task rather than undertaking it
Clearly and completely delegate responsibilities to staff members

AUDIENCE
Managers who want (or need) to delegate more effectively to accomplish the goals of their work group.

OBJECTIVES
As a result of this workshop, managers and supervisors will be able to:

Communicate to employees their respective roles and responsibilities
Determine when and to whom a task should be delegated
Provide clear directions and expectations for any delegated responsibilities


Employment Law Basics for Managers
Managers and supervisors are often responsible for communicating company policies, but without having the background information on the many laws that govern the workplace environment. This workshop provides an overview of the multitude of employment laws that impact employee issues and rights including:

Discrimination/Sexual Harassment regulations
Family leave
Workers' Compensation
Hiring, performance management, and firing restrictions

AUDIENCE
Managers and supervisors who need to understand the legal implications of managing employees.

OBJECTIVES
After this workshop, participants will be able to:

Identify federal and state prohibitions against discrimination
Understand the requirements of wage and hour laws or family leave issues
Recognize the legal implications of hiring, promotion, and dismissal policies


Time Management for Managers: Managing Multiple Priorities
Every employee can use help utilizing his or her time more effectively. The focus here is on determining priorities, and then making sure high priority tasks are completed with a minimal amount of wasted time. The "resource" of time, given to everyone in equal quantities, is used to illustrate various techniques for managing one's multiple priorities. Important concepts presented include:

How to analyze current time usage to eliminate or reduce "time-wasters"
Suggestions for reducing interruptions and unnecessary meetings
Techniques for streamlining repetitive paperwork

AUDIENCE
This workshop is designed for managers and other employees who need help in managing their time better.

OBJECTIVES
As a result of this workshop, participants will:

Learn a system for determining their highest priority tasks
Reduce their time-wasting activities
Be able to implement a weekly planning system


Meeting Management: Decisive & Involving Meetings
Too often meetings are just time wasters, especially when an ineffective meeting facilitator is in charge. This workshop gives practical advice for holding more productive meetings, both for those who are leading them as well as those who attend them. In the workshop participants learn:

The most compelling reasons for holding a meeting (and when not to call one)
The role of group dynamics during a meeting
How to plan meetings and set agendas for accomplishing meeting goals
Techniques for handling questions and dealing with disruptive behaviors

AUDIENCE
Managers and supervisors who can benefit from skills to help them lead productive and decisive meetings.

OBJECTIVES
As a result of this workshop, participants will be able to:

Lead effective meetings when facilitating
Develop meeting agendas that communicate the meeting's purpose
Deal with non-productive behaviors in meetings
Ensure that action items are assigned with a time-definite follow up


Conflict Resolution

Conflicts inevitably reduce productivity and organizational effectiveness, and can create an atmosphere where employees are not functioning for the greater good. It is important for people to feel comfortable addressing conflicts directly, and possessing the skills to resolve conflicts when they arise. This workshop teaches how to:

Address conflicts in a timely and effective manner
Apply proactive problem solving techniques
Utilize strategies for preventing new conflicts from arising

AUDIENCE
Employees and managers where conflicts are impairing organizational or inter-departmental functions.

OBJECTIVES
This workshop teaches participants how to:

Identify major sources of conflict that are occurring in the workplace
Apply strategies for cooperating and collaborating more effectively
Practice techniques for resolving conflicts when they come up
Identify proactive measures for preventing conflicts from occurring


Teamwork: Building a Wining Team

Effective teamwork requires everyone to be aligned towards mutual goals, but undefined roles, interpersonal issues and other obstacles can impair a team's abilities. This workshop builds team development by showing:

The negative impacts from having unclear roles, goals, and communication
Common early- and later-stage issues of team development
Overcoming negativity, interpersonal issues, and hidden agendas

AUDIENCE
This workshop is designed for team leaders or members of teams who must effectively work together to obtain results.

OBJECTIVES
This workshop will enable team leaders and members to:

Understand the four phases of team development
Recognize obstacles to team development
Understand the importance of clarifying team roles and goals
Identify potentially disruptive issues such as hidden agendas
Create a conductive environment for effective teamwork

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