Expert On: Follow Up, Leasing, and Marketing

About Lori Snider:
Lori is a professional speaker and marketing consultant who specializes in custom training programs and workshops for the multi-housing industry. She is a recognized and frequent presenter at local and national conferences and is known for her enthusiasm, sales skills and imaginative problem solving abilities.

Lori started her multifamily career while looking for an apartment over 16 years ago. Within 11 months, she received the Colorado Leasing Professional of the Year award for Lincoln Property Company and knew she had found her niche. Lori has had the opportunity to work for both mid-size and large management companies in the Midwest and Western United States and advancement opportunities with Lincoln and later as Legacy Partners included Training Director and Regional Marketing Director Positions. To expand her sales and training expertise, Lori assisted in the successful launch of a National rental publication, and has obtained extensive experience in the areas of product repositioning, new development, lease ups and market strategy and performance in overbuilt markets. While with Legacy, Lori developed and implemented a state of the art sales training program for new leasing professionals, and was responsible for the overall marketing effort of 6000 apartment homes.

In August of 2002, Lori decided to put her professional experience to work educating industry professionals and started the Lori Snider Company. Her workshops and seminars are packed with real life experiences that the listener can relate to and learn from and her sense of humor makes sessions fun and interesting. Lori is featured speaker at the Multi Family Brainstorming sessions and Multi Housing World and has authored numerous articles for the multi-family industry.

Lori resides in the Denver area with her husband Tom and their sons, nine year old Jack and one year old Sam.

Topic Descriptions

Lori will design a workshop or seminar to fit the needs of any size management company and offers consulting services for specific communities or portfolios.

To Infinity and Beyond: Leasing and Marketing Techniques for “out of this world” Client Interactions.
Practical yet creative sales techniques to assist the first time or seasoned professional increase capture and closing ratios. Participants will come away from this workshop armed with the skills and tools they need to be great salespeople in a competitive environment.

Persuasion Leasing: How to Be Even Better When You’re Already Really Good

This course is for the leasing professional that has mastered the basics and is ready to step up to a higher level of personal selling. Emphasis is placed on personality selling and becoming a salesperson of integrity.

Close the Back Door – You’re Letting the Resident Out

Attendees will learn how to develop a resident retention program specific to their community profile and how to apply sales strategies to aid in retention. Emphasis will be on resident interaction and problem solving. Attendees will learn how to delight their resident as well as the importance of exceeding the expectation. Attendees will receive handouts ready for implementation.

Do You See What I See?

In this interactive session, attendees will learn to see what the customer sees. Best done on site with a smaller group. Learn how capital improvements (or lack of) can impact a community’s curb appeal and how a community’s competition can impact overall presentation. Attendees will also learn how to maximize the positives and minimize the negatives on a sales tour as well as specific marketing strategies that maximize a community’s overall presence in the market.

Ice Cream For Breakfast? How to Zig When Your Competition Zags

In this informative session, managers will learn how to differentiate themselves from the competition through creative marketing strategies. Attendees will learn to step outside the box and are provided with ideas and tools that will assist them creatively. A must for any onsite professional charged with marketing product and attracting traffic to a community.

Taking the Fear Out of Follow Up

Leasing Professionals don’t like doing it, Managers don’t like checking it and the perception is that clients don’t like receiving it! In today’s market effective follow up can dramatically increase closing ratios as well as generate referrals and can be done in minutes a day. Learn how to tie a marketing message to client follow up. Learn how creative follow up can create a memorable positive impression of your community and management team. Learn how leading companies today are following up with clients and creating long-term customers in the process. It doesn’t have to be pushy and it can be fun. Learn how in this interactive section.

Managing the Sales Effort

How to Create a Winning Team In Any Market – In this session, attendees will learn how to effectively manage a sales team and learn tips and techniques to assist in maintaining occupancy and keeping salespeople motivated. Emphasis will be placed on the importance of applying immediate feedback techniques in the training effort and how ongoing training benefits team success. Attendees will study the qualities of a sales mentor and will be provided with topics for weekly sales huddles.

Telephone Sales Skills

Telephone sales skills have traditionally been the hardest to master for many leasing professionals. In this session, telephone sales and phone etiquette skills will be emphasized. Attendees will learn to facilitate the phone client through the use of open ended and rapport building questions. The benefit to the community and individual of converting phone calls to traffic will also be discussed.