| Expert
On: Leadership Skills, Competitive Advantage Marketing,
and Team Building.
About
Deb Bronson:
Deb Bronson's career reflects her powerful personal capability
to inspire, train, and lead. Beginning as a receptionist,
Deb's business experience was gained "in-the-trenches"
through positions such as Sales Director, Training & Marketing
Director and Vice-President of Operations.
In
1993, Deb opened her own speaking and consulting firm. Deb
has addressed thousands of professionals and gained a solid
reputation with clients and listeners alike. She provides
solutions that contribute to "real world" excellence
in today's market and workplace. Whether creating a "Trending!"
program to help clients maximize profits and value, developing
an in-house university for a clients front-line and home office
staff, or coaching top-level executives in strategic planning
skills, Deb consistently delivers excellence.
Deb
wrote a weekly column for the LA Times for 15 months and continues
to write for professional and trade publications and has created
training products for a national distributor.
Public
and private companies, as well as sponsors include: the City
of Berkley (Mayor's Excellence Awards Keynote Presenter),
Sales 7 Marketing Magic Brainstorming, Multi-Housing World,
Equity Residential, Sequoia Equities, For Rent (Nationally),
R & B Realty, The Texas Apartment Association, and several
other firms and associations.
As
a Leadership Development Specialist, Professional Member of
the National Speakers Association, Consultant and Trainer,
Deb Bronson has captured the essence of accomplishment.
Her
services include:
|
|
Keynote
Topics - See Below. |
|
Workshop
Topics - See Below. |
|
Retreat
Topics - See Below. |
|
Debs
Speaking Schedule - See Below. |
|
Keynote Topics
|
| |
"Is
There a Hero in the Room?" - Personal & Professional
Excellence in a World of Mediocrity |
|
"Speed
Bumps or Road Blocks" - Encouragement for Weary,
Stressed Traveler's on Life's Byways |
|
“A
Time to Begin” -
An Invitation to Spread Your Wings & Achieve Your Potential |
| |
|
Workshop
Topics
Marketing
"Gaining
The Competitive Advantage"- (3 Hour Session)
|
|
Explore
what today's renter is looking for. |
|
How
to gather, analyze and apply market, community, demographics,
and trend information into a workable strategic plan for your
community, portfolio or region. |
|
Training
techniques to help your service and leasing team not only satisfy
their residents expectations, but to earn their loyalty as well. |
|
How
to create effective feedback avenues with your residents, including
2-minute surveys and focus groups. |
|
Dozens
of applicable ideas to enhance your market position and to enable
you to maximize income. |
|
How
to attract new residents and increase the prestige of your community
in the city. |
"Retaining
Residents when Raising Rents" - (3 Hour Session)
|
|
The
real reason renters move and how to benefit from exploring their
perspective. |
|
A
low-maintenance, high-yield retention plan with a variety of
flex options is provided. |
|
How
to increase the value of rent by utilizing reciprocal trade
and off-site marketing. |
|
How
to present an increase of rent to your resident. |
|
Seven
steps to diffusing potentially explosive conversations with
residents. |
|
Examples
of various themes providing cross-marketing for resident renewals,
events, and new traffic. |
"Customer Service 101" - (3 Hour Session)
|
|
How
to make a connection with anyone (residents, new traffic, off-site
marketing, corporate calling, etc.). |
|
How
to prevent common challenges to quality service. |
|
Effective
remedies for when service fails. |
|
How
to earn more respect from failure than from success. |
|
How
to work with difficult personalities. |
|
Creating
an effective service plan for your community and company. |
"How to Create an Effective Off-site Marketing Program
- (2 Hour Session)
|
|
How
to create a manageable, fun and effective off-site marketing
program that covers corporate calling, merchant referrals, community
reputation, and targeted cold calling. |
|
How
to incorporate everyone, including service techs, consultants,
and administrators into the utilized avenue of off-site marketing.
|
|
Dozens
of ideas for premiums for every size budget, emphasizing the
benefit of relationship marketing. |
Leasing & Selling
"Maximize Results From Phone Traffic" - (3 Hour
Session)
|
|
How
to connect quickly with today's renter who is an expert at competitive
shopping and often seemingly price sensitive. |
|
How
to overcome the issue of price in a charming, professional,
and practical manner. |
|
How
to successfully convert 50-60% of your qualified callers into
on-site appointments that actually show-up. |
|
How
to out-market your competition by going the second mile. |
"How to Effectively Follow-up & Follow Through"
- (2 Hour Session)
|
|
How
to create, organize, and implement a first-class follow-up program
that will earn the loyalty of prospective renters, corporate
calling clients, and residents. |
|
Resources,
examples, and case studies are provided to assist the participants
in catching the benefits and power of following up in a timely,
innovative, and fun manner with their clients. |
"Integrity Leasing" - (6 Hour Session)
|
|
Covers
all the material from "Maximize Results From Phone Traffic"
. |
|
How
to revolutionize your approach to leasing and recap the benefits. |
|
How
to dissect every possibility objection with integrity, professionalism,
and close assertively without feeling like a "barracuda"
or a "passive information tour guide". |
|
How
to mentally move your prospective resident in through Conversation
Qualifying. |
|
Discover
what professional tools you will need to be more successful
and how to assemble them quickly. |
|
Learn
how not only to meet, but exceed your weekly net leasing goals.
|
Leadership
"Help Wanted! How to Hire, Keep, and Inspire Quality
Team Members - (6 Hour Session)
|
|
Explore
what today's employees are looking for, why they leave and how
you can benefit from that knowledge. |
|
How
to attract new staff members through various recruitment strategies.
|
|
How
to screen, interview, and process applicants in an effective
manner. |
|
How
to start your new hire with the tools, support, and information
they need - (even though you are overloaded.) |
|
We
will review training, development and reward systems that can
be customized to fit any budget. |
|
How
to overcome long distance and satellite community challenges.
|
|
How
to set up an effective mentoring program. |
|
How
to create a growth agreement that maximizes the performance
of your team members, winning their loyalty and awakening their
creative passion for excellence. |
"How to Coach Rookies, Legends & Everyone Else on
Your Team" (This is for Maintenance Supervisors - 3 Hour
Session)
|
|
Using
a variety of sports analogies and real world examples, Service
Leaders are taught how to lead effectively. |
|
How
to gain and keep others respect. |
|
How
to create a vision, a passion, and a "can-do" attitude
that "sticks" even in rough weather. |
|
We
will explore when to be a referee (be fair, call fouls) and
when to coach (how to pull the best from each person). |
|
How
to create an accountable, professional team. |
"Motivation 101: Milk, Cookies & Other Incentives
that Really Work - (3 Hour Session)
|
|
Learn
how to create a formal recognition program that effectively
measures and rewards performance. |
|
Learn
how to create an informal recognition program that encourages
team and individual celebrations. |
|
Learn
how to create a "High-Five" Environment where work
is done in an energized, fast-paced, fun and professional manner.
|
Retreat Topics
Developed
to Meet Clients Needs - Generally 1-3 Days
Team
Building: For beginning, intermediate or advanced
teams. Activities, Training & Assessment/Solution.
Training
The Trainer: For the non-trainer, or professional
trainer. (Strategies, Roll Playing, Training).
Strategic
Planning: Generally for the executive team. Often
includes Assessment, Facilitation, Brainstorming, Organization
of Plans - Action Steps & Activities to create a relaxed
and productive environment. |
