Expert On: Closing Skills, Customer Service, Leasing Skills, Marketing, Section 42 Marketing andLeasing

About Cathy Macaione:
Cathy is President of an Apartment Marketing and Management Specialist Employment Placement and Temporary Leasing Professional Service. She has more than 16 years in the Real Estate Industry.
Cathy’s creative marketing skills have won her numerous awards including Chicago’s prestigious CAMME and ALEX awards. She demonstrates her creativity and expertise through the exploration and implementation of alternative marketing methods.
Prior to starting her own consulting business, Cathy has held numerous positions, ranging from leasing professional to property manager to marketing/training director for several large management companies. Cathy is also an experienced trainer and developer of “Personal Touch” workshops and seminars. Cathy is a frequent contributor of articles on marketing and management tactics to industry publications.She has spoken at Sales & Marketing Magic annual Brainstorming Conference and Multi-Housing World 2000. Cathy holds an Illinois Broker license and a HCCP designation. She remains actively involved with The Chicagoland Apartment Association.

Topic Descriptions

Creating A Successful Marketing Plan
This workshop will take you from writing a mission statement to fine tuning the plan. This is for managers, leasing directors, etc., who have not been exposed to writing a marketing plan. This workshop is also great for brushing-up old techniques.

Effective Marketing Procedures
Have you ever felt like you are faced with the impossible task of creating an effective marketing plan and don’t know where to begin? This workshop is a step by step guide for creating an effective marketing campaign.

10 Reasons Why I Can’t Rent Your Apartments
This is a must for all Section 42 leasing professionals, maintenance technicians, managers, regional managers, and owners. Hear 10 common sense reasons why your Section 42 units are not renting. This will shock you.

Who’s Calling?
Every single phone call is an opportunity! How you answer each call determines whether you create traffic – or loose it. Learn how to handle angry callers, confused callers, impatient callers – all callers – with professionalism and confidence. Plus, this workshop features “hands-on” training through role-playing.

Show and Sell
Do you “push sell” or “pull in” new prospects? The days of “push selling” are extinct. Today you need to know how to “pull in” information that will help you match the perfect apartment to the new prospect. Also learn how to effectively show the apartment to get the prospect involved and to sign the lease.

Making Ready the Leasing Consultant
A Workshop Designed Exclusively for New Leasing Professionals.
This is a must workshop for all new leasing professionals! Get ready for the “front line” beginning with telephone techniques and expanding to showing the product and leasing the apartment. Learn benefits and techniques of successful follow-up.

Developing a Customer Service Organization
Update your customer service strategies to develop long-term relationships with your residents. You’ll learn how to design and implement effective customer service programs for your entire property. This workshop will help you to decrease turnover rates by exploring what your residents really want and expect from you.

Annual Checkup
Special Workshop for the Seasoned Leasing/Management Professional.
Bring out your hidden knowledge that may have gotten lost in the daily grind. This workshop will overhaul your skills and expertise and give you new insight on how to be a better leasing professional and manager.