| Expert
On: Customer Service, Leasing Skills, Market Evaluation,
Marketing, Problem Property Solutions, and Resident Retention
About Carla Gulick:
Carla Gulick is the President of ConsultApts, a firm designed
to assist any property owner, investor or management company
with property consulting, marketing and employee training.
Carla
Gulick launched her career in the multifamily housing industry
18 years ago while attending college at Illinois State University.
Before receiving her Bachelor’s Degree, she held the
position as the Director of Student Services for the Landlord/Tenant
Association, an organization developed to assist students
in off campus housing. Upon graduation, she was hired as a
Leasing Professional, and within the first three months, was
recognized and awarded for her excellent work ethic and sales
skills.
To
gain a full understanding of rental residential property management,
she worked her way up the ranks by holding positions as Leasing
Director, Assistant Property Manager, Property Manager and
Multi-Site Supervisor for large nationally recognized property
management firms. During the last 11 years of her career,
she has followed her true calling and has been involved in
marketing and training/mentoring of employees. She has handled
a portfolio as large as 30,000 units in numerous markets throughout
the country, which included all types of properties.
Her
emphasis has been in acquisitions, product development, market
penetration and marketing/sales management. She is widely
experienced in property repositioning, market research, troubleshooting
underperforming assets, advertising and sales promotion, public
relations and training/supervision. Carla has presented numerous
seminars for the Institute of Real Estate Management, Multi-Housing
World and several local apartment associations. She has been
acknowledged for her interactive style and mirthful spirit.
Carla’s
experience has given her a broad knowledge of the industry
and therefore allows her to take a “complete”
approach in all property consulting and training services
provided.
Topic Descriptions
Employee Training and Mentoring
Let your employees laugh and learn while Carla teaches them
the skills they need to know in order to succeed. Remember,
the performance of your property is a reflection of the employee’s
performance. Let’s keep them trained and motivated!
It’s
A Jungle Out There!
This fun and interactive seminar will take your Leasing Professionals
through the entire leasing process. After attending this seminar,
closing percentages and motivational levels will definitely
increase. This seminar can be present as a whole course or
broken down into segments.
“Come
here, Watson, I want you.”
According to the famous story, the first telephone call occurred
on March 6, 1876 when Alexander Graham Bell called to his
assistant in another room, “Come here, Watson, I want
you.” Learn how to make your words spoken over the telephone
memorable and effective.
Ace
in the Hole Closing Techniques
Your Leasing Professionals may have all the skills necessary
to lease the apartment today but they just can’t get
the check. This course will teach them countless closing techniques
to help them close the deal!
How
to Be a Successful Salesperson
Whether you have a seasoned or new sales staff, this seminar
will give them tips on how to develop and enhance their sales
skills.
Marketing
Plan Development
Carla will train your employees on how to create their own
Marketing Plan and give them advise on how to make sure the
plan in implemented.
Build
A Better Mousetrap
Don’t worry about price wars with competitors but instead
put your energy into “building a better mousetrap”.
This seminar is designed specifically to each property. All
attendees will be lead through a competitive analysis and
as a group, will brainstorm ideas on how to improve their
property. The outcome will surprise you! You would be amazed
at what phenomenal ideas your team can generate.
You Can Do It Yourself!
Expenses are high and income is low! You can create your own
ads, brochures, direct mailers and much more and save a lot
of cash. This is an excellent course to help those in charge
of advertising. They will learn all of the do’s and
don’ts of creating successful advertising pieces.
How
to Win the Battle for Your Customers!
Lack of job growth and a poor economy creates fewer renters.
We have to fight the battle of winning new customers! This
course will give you ideas on how to beat your competition,
win the customer and command higher rental rates.
Hard
Hitting Marketing Tactics for a Soft Market
Let’s face it, the market is soft! There are endless
opportunities for you to spend your marketing dollars. This
seminar explores traditional and cost effective alternative
marketing tactics that should be included in all property
marketing efforts.
Hey,
I’m the Customer!
Love them or they’ll leave you! With a highly competitive
market your properties must practice incomparable customer
service. When implemented, these skills will definitely increase
resident retention and help gain new residents.
Present
With Flying Colors
“You can have brilliant ideas, but if you can’t
get them across, your brains won’t get you anywhere”,
said Lee Iacocca. A person may have phenomenal insight and
knowledge, but none of these abilities do him or her, the
organization, or the world any good until it is successfully
communicated. Your employees will be educated on how to present
their knowledge with flying colors.
Hiring
the Star Employee
How do you find and hire the exceptional employee? Hiring
the wrong employee can be very costly and frustrating mistake.
Learn how to find, interview and hire the right employee the
first time.
*All
of Carla’s training seminars are tailored to the needs
of the client. Seminar topics are being added on a regular
basis. Please inquire about any services not listed above.
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