Barbara Stoker

Expert On: Intelligent Risk Taking

About Barbara Stoker:
Barbara Stoker specializes in IntelligentRisking, inspiring audiences through her interactive programs. She has over 20 years experience as an executive in sales, marketing, customer service and new product development. Barbara licensed several Disney movies, launched Hallmark Card’s Gift Business and developed Porcelain Barbie for Mattel Toys. She sold a ‘couldn’t be sold’ product for Coors with the first order of one million dollars. Her programs provide a new perspective that helps individuals take those risks that will make a difference for their businesses, their customers and themselves.

Outside the corporate arena, she is an avid technical rock and ice climber. If you cannot find her climbing up a frozen waterfall, then you might find her soaring from a mountaintop on a paragliding wing. The courage to take risks is often found in the heart; Barbara is also a Wish Grantor for the Make-A-Wish Foundation.

No mountains can be climbed, no hearts won and no victories found without taking some chances. Since risk is unavoidable why not learn how to take them the smartest way possible with IntelligentRisking?

In the Apartment Industry, there are significant challenges and risks that each person must meet in order to create success. IntelligentRisking is a critical component to every aspect of your business including customer service, sales, marketing and leadership. This process will make a difference to your organization by helping individuals decide which risks to take, when to take them and how to see them through.

To change is to risk. Barbara will challenge your group by asking the tough questions:

Am I still trying to do business the same way I was two years ago ?
Am I so wrapped up in the small stuff that the big picture gets lost ?
Am I taking on a strong leadership role ?
How can I position my property or my services to become more competitive ?
Are there times when avoiding risk and playing it safe is actually creating a greater risk ?
What risks aren’t I taking that make a difference to my business, my customer or myself ?

 

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