Anne Sadovsky

Expert On: Communication, Fair Housing, Increasing Rents, Leadership, Leasing, Maintenance, Public Relations, Marketing, Resident Services, Retention, Team Work, and Telephone Techniques

About Anne Sadovsky:
Anne Sadovsky has been a professional speaker since 1981 and has earned the prestigious designation of Certified Speaking Professional from the National Speakers Association. Although her background is in multi-family housing, she has become a sought after emcee, speaker and humorist by hundreds of other groups and associations. Topics titled “If the Horse You’re Riding is Dead, Get Off” and “How Come Common sense is So Uncommon” are big hits with hotel, high tech, medical and church groups, as well as marketing and women’s organizations.
Anne is the Managing Partner of a Dallas based full-service marketing firm—Madden-Sadovsky Marketing & Design. Along with Marie Madden and their award-winning associates, Anne and company provide services such as accelerated apartment leasing, consulting, seminars, training, video training systems, policy manuals, compliance updates, websites, brochures, signage and permanent employee placement.
Anne has been affiliated with multi-family housing since 1968. She is currently the longest term trainer available in the industry today and can truly boast that she has trained a generation of industry professionals. Her industry experience and training expertise make her the choice speaker for corporate and association meetings nationally.
She began her training career as Vice President of Marketing and Education for Lincoln Property Company where her responsibilities included supervision of all marketing activities, training schools, advertising and public relations.
During her career she has served on the Board of Directors of the Apartment Association of Greater Dallas (AAGD), the Texas Apartment Association and The National Apartment Association. These organizations have honored her with such titles as “Outstanding Member”, “Outstanding Committee Chairman”, ”Legend of Education” and she was the first recipient of AAGD’s OMNI Award for “Outstanding Industry Achievement”. She holds a Texas real estate license, the National Association of Home Builder’s “Registered Apartment Manager”, and the National Apartment Association’s “Certified Apartment Manager” designations. The National Speakers Association has recognized her training expertise where she holds the prestigious designation of “Certified Speaking Professional”.
Anne is a contributing editor for a variety of publications throughout the nation as well as a popular guest on radio and television talk shows nationally. Her success story has been written about in many newspapers and magazines including MONEY MAGAZINE, LADIES HOME JOURNAL, WOMENS WEAR DAILY and TEXAS BUSINESS. MIRABELLA MAGAZINE has listed her as one of The One Thousand Women Of The 90’s.

Topic Descriptions
“If the Horse You’re Riding is Dead…Get Off” - Subject: Excelling During Change/Acquisitions
Today’s mergers, acquisitions, and other major changes create fear and anxiety in our careers and lives, often causing lack of productivity, costly lost time, and even premature loss of employees.
Our business is designed to help deal with change in a positive way. Humor, insight, and coping tips lighten and brighten the day and the lives of your associates.

You will learn:

To let go of the past and focus on the future

To free yourself of negative thinking
To view change as positive and an education opportunity
To create joy and use humor in your life

“How to Jumpstart Spring Leasing” - Subject: Leasing/Marketing
A quick get ready for prime leasing season. Learn ways to maximize traffic, convert phone calls to arrivals, and update closing techniques.
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Marketing Your Product/Marketing Yourself” - Subject: Leasing/Marketing
Improve your capture rate with a great first impression! From the office and the property, to your team and yourself, learn how to maximize your potential and improve your bottom line. This session will include personal and property grooming, body language, and communication skills. INCLUDE YOUR SERVICE TECHS!

“Reality Leasing…Real World 101” - Subject: Leasing/Marketing
No crazy gimmicks, impossible schemes, no Polly Anna. Know the realities of: The prospective renter's genuine concerns.

Sales skills that are real, not phony!
Relationship selling vs hype
What draws traffic to your community
Using Fair Housing as an advantage, NOT a disadvantage
Your expectations of your team and today's renter


“Leasing Apartments In A House Buyer’s Market” - Subject: Leasing/Marketing
The apartment dweller of today is experienced, spoiled, and sophisticated. They are fully aware of how currently low interest rates on house purchases and the tax incentives for ownership. This seminar is designed to make rental consultants top notch closers in a market where our consumer is daily tempted to buy a home.

“Super Strategies for Soft Market Leasing” - Subject: Leasing/Marketing
In today's soft market clients are more inclined to ask "what's your special?" than "how much is it?" Our answer to that question can make or break our opportunity to lease. Develop successful leasing strategies to increase traffic and leases, and convert telephone calls to arrivals. Learn the right answers to today's renter's questions, be able to justify the rental amount, and sell through updated skills and customer service techniques.

"How to Pocket an Extra $ 100,000 a Year by Providing Outstanding Customer Service" - Subject: Resident Relations/Retention
Are you willing to provide ‘beyond the call of duty” customer service? Statistics indicate that 68% of customers who “go away” do so because of perceived disinterest or rudeness by an employee. That’s pretty scary in a business where our team members have grown to see the customers as “the enemy”, rather than the customer. This session addresses service expectations, basic human nature, and our own attitudes toward others.

You will learn:

Better communication skills
Programs that cause residents to stay
How to “soothe the savage beast”
How not to “fan the flame” of unhappy customers
How other industries are winning and keeping long term customers
How a mission statement can inspire a team
Magic words that work with customers

"How to Surpass Customer Expectations and increase Your Bottom Line” - Subject: Resident Relations/Retention
Latest statistics indicate that it costs 5 times more to attract new customers that to keep the ones we’ve got. Yet, customer service is worse today than ever before! We are also weak in sales skills, employee relations, and dealing with change. Consumer demands and expectations are high and it’s time we deliver.

Participants will learn:

Defining goals and missions
Understanding the customer and competition
Dealing with change and obstacles
Five factors for evaluating customer service
Ten deadly sins of customer service
Dealing with difficult people and anger in the workplace
How to get competitive and get business


“Knock Their Socks Off Resident Retention” - Subject: Resident Relations/Retention
A common sense, no holds barred session designed to prepare front line multifamily professionals to deliver the best service under any and all circumstances. You will learn the latest listening techniques, magic words that soothe the salvage beast, and how to fix a problem once it occurs. You will receive 10 tips for doing it right the first time and communicating with residents regarding policy changes, rent increases and renewals.

“Really Radical Resident Retention” - Subject: Resident Relations/Retention
Customer service is the name of the game and you have to be better than the others! Take a deeper look at the more sophisticated renters and how to endear your property to them. Learn how to design psychological tools for newsletters, a rent vs. buy campaign, a “high cost of moving” program, correct terminology and correspondence ideas, and ways to educate the entire staff, including the service technicians. Your team must be sold on renting in order to sell the concept.

“Raising Rents and Keeping Renters” - Subject: Resident Relations/Retention
Today’s renter has enjoyed a real deal in rents the past few years. Now we’re raising those rents and they “ain’t buying it!” Saying the right things, producing the right written materials and increasing our service attitudes are all part of making them stay with a smile on their face. This seminar is power packed with “how to” and “to do guaranteed to be effective in today’s changing market.

“Tall Telephone Tales: How to Stop the Good Ones from Getting Away” - Subject: Telephone Techniques
Most of us answer the phone for one reason; to g et it to shut up! This seminar teaches a different reason; answer the phone to lease an apartment. Increased telephone arrivals simply mean increased leases.

“On Your Mark, Get Set, Close!” - Subject: Closing The Sale
There are five common steps in leasing an apartment: greeting, qualifying, demonstrating, closing and follow-up. Most sales people do well in steps one through three, but when it comes time to close they get mental paralysis and bad memories of “gun to the head” training. This session does not teach hard sell. It teaches a high touch counselor close that works!

“Taking the Fear Out of Fair Housing” - Subject: Fair Housing
Tired of all the “don’ts”? Learn how to effectively do your job on site within the rules. A MUST for ALL on-site personnel, from managers and leasing to service techs and porters! This seminar addresses these critical issues in a manner that won’t leave attendees snoring. Learn how to lease and market WITH fair housing!

“What’s Hot and What’s Not in Multifamily Housing” - Subject: Industry Update
Are you still doing business the way you were this time last year? Things have changed; so much that the way we did things last year welcomes questionable this year and obsolete next! Learn what’s hot and what’s not in our industry, and how to lease and manage a successful apartment community NOW!

“There’s More to Maintenance than Nuts and Bolts” - Subject: Maintenance Public Relations
Too long our service technicians have been gathered to talk about plumbing and air conditioning only. Today we realize that this all- important staff member needs to be skilled in public relations and teamwork. A self-improvement course filled with humor and a message that will last forever.

"Teamwork - The Spirit of Winners" Subject: Teamwork/Leadership
This seminar focuses on harmony and production in the work environment. Techniques, include better communication, human relations, leadership, getting results through others, and team spirit.

“Communication: More than Just Talk!” - The Winning Edge: Communication” -Subject: Communication
In this seminar we examine costly mistakes and poor human relations which take place daily due to lack of skill in communication. Survey results are used to demonstrate specific techniques which each participant can use in their daily business and personal lives. Improved productivity and better people skills are the desired results.

“Supervisors: A New Challenge" - Getting Maximum Mileage - Dealing with the Employee of the 21st Century" - Subject: Hiring, Training, Termination, and Supervising Others
This seminar deals with hiring techniques which will prevent future personnel problems. A look at skills in training others to unsure top performance and when necessary, tools for smooth terminations.

“How to Win at Everything You Do" - "The Winners Edge" - Subject: Self Improvement
This seminar is designed to help you examine where you are today and where you are going. It helps you see change as positive. Growth, opportunity and challenge are related to self image and how you deal with others. You will realize your strengths and how to use them, and recognize the importance of working and living well with others.

“Every Minute Counts" - "Managing Yourself, Managing Time" - Subject: Time Management
This seminar examines powerful methods which increase effectiveness and productivity. Time management is an important skill which allows us to work smarter, not harder. Simple common sense techniques that will change your life.

"Just When You Think Your Ahead of the Rat Race, The Rats Run Faster!" - Subject: Stress Management
The goal of this session is to define stress and it’s causes, prevent distress and live more productively in today’s stressful world. This session is designed to help you understand stress and learn to make positive use of some areas of stress. Today over 150 million Americans suffer from stress-related illness; heart attacks, ulcers, drug abuse, and alcoholism. Learn to manage yourself to avoid this serious problem and laugh while enjoying solutions.

Anne Sadovsky Keynotes
Perfect for lunch or dinner meetings, kick-offs, and keynotes. Each speech about 35 minutes.

If the Horse You’re Riding is Dead…Get Off!
One of the few guarantees in life is change. When seen as an exciting challenge we participate and grow. When we dig in our heels and resist, we begin to wither and die. This speech will take a look at changes and their impact on society, aging Americans, prejudice and discrimination, motivation by fear, selfishness vs. service, and how and why we resist change.

How to Win at Everything You Do
A fun yet provocative look at ways to enjoy more of a winning attitude and lifestyle. Simple steps promise more from life.

Apathy: America’s New Disease
Based on the principal that apathy toward our customers, our spouse, our children, and our job causes problems in our lives. Lots of humor with an important point.

Life is a Many Splendor Thing – Count Your Blessings!
So many people are not happy with who and where they are. More success and happiness come after recognizing and appreciating yourself and what you already have. Laughs and fears abound.

Nobody Ever Picks Up Pennies Anymore
These things were once held in great esteem in America: Pennies, neighbors, grandparents, the planet, and ethics. The penny is just a symbol of the many things devalued. Anne’s most poignant message, sure to bring a standing ovation.

Common Sense: Don’t Leave Home Without It!
Formal education is great as long as you retain common sense in your dealings with others. Examples and stories add fun and excitement to this reminder that what you learned on the playground still works today.

Prosperity – It’s More than Dollars, It’s Sense!
Few of us prosper through luck or chances; we work hard for our success! The great news is that we are richer than we think, depending on how we see our progress. This session provides you with steps toward greater prosperity and your “measuring stick” for the future.

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